Animator // Jerett Sitter
Title // The First Snow
Location // 151 8 Ave SW
Article // Kristy Archibald & Jenna Cavanagh
Q: Tell us a bit about yourself!
A: I’m an illustrator/animator who draws a lot of their inspiration from music. I try to take on lots of fun projects and spend most of my time either making art or looking at art.
Q: Tell us about the work you usually do as an animator.
A: My illustrations mix ink and digital mediums, and as an animator, these illustrations are often given life within video. I have created artwork for a wide variety of projects including, album covers, gig posters, band merch, editorial illustrations, magazine covers, music festival promo material, film festival promo, theatre productions, public art installations and more.
Q: How would you describe your artistic “style”?
A: My illustrations delve deep into the dreamlike and the fantastical, with themes of outsiders and misunderstood monsters. My illustrations incorporate a narrative, and aesthetically draw inspiration from children’s books and counter culture at times.
Q: What is one of your most recent projects, or a project you’re most proud of working on?
A: I’m proud of the recent illustration work I did for NUTV [UofC’s New University Television], which involved creating shirt, tote bag, and pin designs. I was also really happy with my recent work for Village Brewery, which was the creation of artwork for their bottle label (photographed left).
Q: What was the inspiration or story behind The First Snow?
A: It’s a tranquil observation of Calgary’s skyline from day to night in the winter.
Q. How did the AR aspect of this exhibition influence how you animated The First Snow?
A: I wanted it to be interesting enough to warrant looking at for a little bit, but subtle enough that it was the design of the window being animated and just an animation based off the window if that makes sense? It was one part of a bigger thing.
Q: In your opinion, what makes Calgary a special place to be in the wintertime?
A: We’ll often get a white Christmas which not everywhere does, also the egg nog at The Ship & Anchor.
Q: What would you say to convince Calgarians to come downtown and interact with the Northern Reflections Window Exhibition?
A: AR is a thing that you really need to see for yourself, you get to witness a painting come alive in front of you.
Photography: Kuni Kawashima