When it comes to making a mural as large as the 30'-0" tall mural on the Radius Building, you need to ask some people in the community what they'd like to see there. Umm, so we did.
The corner of the mural was left blank for the winter of 2016/2017. As it sat an empty cube artists submitted their ideas for what could go there. Their submissions all painted on 3" by 3" cubes, none the less.
With all the favourite submissions in hand people were able to cast their votes online to speak up to which they elect as their favourite. Democracy, is after all what we use for our electoral system.
With our unwavering belief that democracy works (or at least that it's the best option we have) the community selected the cube of their choice. It was undoubtedly and without doubt an absolutely perfect fit. The system works!
Michelle Hoogveld's cube was selected by the community at large to fill the dreary white and grey cube. Painted in the spring of 2017, the new cube found it's place on the wall, as if the wall was waiting for it all it's life.
Artist Michelle Hoogveld painted along side artists Tanner Hamilton, Ivan Ostapenko, and Chris Casson to complete the rather large task. Impressively, they pulled it off in a week - ready just in time for the ribbon cutting.
The ribbon cutting and celebrations to follow the mural have continued on social media. The cube is a favourite instagram background for fashionistas, racy sports cars, Luke's Drug Mart cones or coffees and many more that visit the colourful mural. A new keystone in the community, the artwork brings a lively presences and friendly introduction to Bridgeland - just what the community elected.
Client // Bucci Development
Timeframe// Fall 2016 - Spring 2017
Key Deliverables// Community engagement, Social media engagement, 30'-0" mural
CUBE Artist// Michelle Hoogveld
Mural Artists// Ivan Ostapenko, Tanner Hamilton, Chris Casson